iBeacons to help Easyjet customers through the airport

Easyjet recently announced that it will be deploying iBeacon technology in a number of key European airports, to help its customers on their journey from drop-off through to the aeroplanes. iBeacons enable mobile devices to discover their position - and are typically applied indoors, where satellite positioning systems such as GPS are unavilable.

The iBeacon technology, based on Bluetooth Low Energy (BLE), has been advocated by Apple as a major advance for retail outlets. In hardware terms iBeacons can take the form of small pucks which can be programmed with a location and attached to a wall or post, e.g. with adhesive. By informing nearby devices of their position, the ibeacons enable applications to exploit context to make things easy for consumers. In the airport example, an ibeacon close to a security checkpoint might prompt air passengers to get their boarding passes ready to be inspected.

More details on the Easyjet plans can be found in this Mobile Marketing Magazine article.

Poor digital connectivity imposes costs on public services

A recent report commissioned by O2 and the Centre for Economic and Business Research (CEBR) highlights the significant costs that poor connectivity imposes on public services. This issue is especially important for front-line staff, who could use mobile devices to make it easier to complete records etc. whilst in the field with their clients. With poor wireless network coverage in a number of the target areas, however, the workers have to follow a more time consuming process - with paper-based forms etc.. 

More details are available in this article on Publicsectorexecutive.com .